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Subscription Index

The Insider Subscription Playbook

Pricing

Freemium

Last Updated

Apr 10, 2026

Maker

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Overview
The Subscription Index provides insights and strategies for subscription businesses, helping founders and operators build sustainable recurring revenue. It offers a weekly email newsletter with deep dives, tactical tips, and teardowns of real company subscription strategies. The newsletter is written by an operator who has grown Codecademy from $10M to $50M ARR.

Key Features

Deep dives: full breakdowns of subscription strategies with real numbers and frameworks
Tactical tips: one specific move to improve pricing, retention, or conversion
Teardowns: real company subscription strategies dissected

How It Works

The Subscription Index sends one email every Thursday, with three formats: deep dives, tactical tips, and teardowns. The email provides actionable advice and analysis to help subscription businesses improve their pricing, retention, and conversion.